Chris Hornak

Senior Search Strategist

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Organic Leadership

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FEBRUARY 26, 2026

The Vision: Search Innovation & Team Synergy

"My goal is to bridge the gap between technical strategy and operational growth—driving success through diagnostic search frameworks and proactive team collaboration. I will ensure DOM leads the market in AI visibility while fostering synergy across all departments to deliver measurable client results."

Primary Strategic Focus
• Technical SEO Architecture • Answer Engine Optimization • Operational Efficiency • Content marketing strategy • Authority building Digital PR
30

Days: Integration

Learning Goals
  • » Audit current search technology stack and workflows.
  • » Review historical performance and goals for key accounts.
  • » Master internal reporting and success metrics.
Top Priorities
  • » Meet with team members to find collaboration points.
  • » Complete a technical SEO baseline for priority clients.
  • » Look for quick wins in current client audits.

Intended Win

Present a roadmap of 'low-hanging fruit' fixes to improve performance across the portfolio.

60

Days: Activation

Learning Goals
  • » Understand client goals and reporting preferences.
  • » Find synergy gaps between all agency departments.
  • » Review storytelling methods in client deliverables.
Top Priorities
  • » Perform a SWOT analysis of organic workflows.
  • » Pilot "answer capsule" and Q&A frameworks for key accounts.
  • » Propose strategy shifts based on technical findings.

Intended Win

Secure primary AI citations for a major client via modular content and Schema optimization.

90

Days: Leadership

Learning Goals
  • » Analyze department capacity and resource efficiency.
  • » Define a 3-month roadmap for search innovation and AI.
  • » Review performance against client business objectives.
Top Priorities
  • » Set 'Excellence Standards' for organic deliverables.
  • » Lead the department in technical strategic planning.
  • » Integrate GEO best practices across interdepartmental teams.

Intended Win

Establish a scalable departmental workflow that minimizes room for errors and boosts consistency.

Department Success Standards

Reporting

PROACTIVE UPDATES

Execution

HIGH ACCURACY

Focus

CLIENT SUCCESS

AEO/GEO Strategy Framework

Applying my answer capsule framework: Moving beyond simple rankings to secure primary citations via Schema markup, Q&A blocks, and modular content in scannable formats.

The Leadership Philosophy

"My decade of ownership taught me that results are driven by transparency and operational excellence. I focus on internal efficiency and proactive communication to ensure our clients stay ahead of market shifts and search updates."

Gemini — ChatGPT — Perplexity — Copilot — Claude